2nd blog in a row!

I know you're going to be bored with this, but "Hey", it's my blog!

This is my second using the blog the automatic dictation program.

Today we are going to talk about niche marketing, and I will try to explain the difference between a market, a niche, and a micro-niche.

A market is anything that a large group of people are interested in.  It could be something as wide as golf or fishing or as narrow as raising roses.  Even a narrow category such as roses can be broken down into much smaller groups.  There are people who are interested in the raising of roses, there are people who are interested in the selling of roses, there are people who want to find genetic differences in roses and there may be those who are looking for a thornless rose.  You can see the infinite number of possibilities.

Each of the above submarkets is what we call a niche.  But each of those is still too large for the kind of Internet marketing we seek to do.  What we are looking for is known as a micro-niche:  that sub category of interest.  For example, a seller of roses might be wanting to open a roadside stand, sell to flower shops or be interested in international marketing.  The key is to break down an Internet niche into smaller and smaller niches (micro-niches), concentrating on our effort on reaching a select group of purchasers.

I know that there are people who have made money on the Internet.  What I want to do is take advantage of the learning opportunities that are available.  What I am going to learn I intend to put down in an organized manner

I have given you a brief overview of marketing and niches, now I want to look at the areas of market research, traffic, conversion and product. What often happens when people start a business: they come up with an idea for a product believing that it is something that the public wants.  And they go off, and invest  an amazing amount of time effort and energy, write the book, make the product, only  to discover that there was never a market for that at all.

It is a tragedy and yet a large percentages of all businesses start out this way and the personal tragedy is that you've invested so much time and effort and emotion, even perhaps a great deal of money.  When there wasn't any need to do that at all. Using the Internet one can eliminate the majority of the risk.  That is why we do market research.

Market research is so important, but usually it is the thing that is glossed over or missed completely.  Hopefully online market research will provide us with the tools and information that we need to eliminate most of the risk. For example:  If I were to open up a coffee shop it would be great to know how many people each day  walked past the shop, how many people would stop in, know exactly what they would want to see on the menu, and know precisely how many of them are going to buy.  If that kind of information were available I would have no worries about whether or not to open a coffee shop. Well, that's enough for today.  You are probably bored already!

Tomorrow we will look at the concepts of traffic, conversion and product.  With hard work I am going to become an Internet marketer.  Who would have guessed?